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MARILYN MONROE’S PINK PUCCI DRESS SOLD FOR $325,000 

With  over eight thousand bids online, and on the phone, from countries across each continent such as the United States, Canada, Great Britain, France, the Netherlands, Mexico, Monaco, Zimbabwe, Brazil, Germany, and Hong Kong the ICONS: PLAYBOY, HUGH HEFNER X MARILYN MONROE sale at Julien’s Auctions realised over $4 million. Though the two Hollywood icons remarkably never met, Hugh Hefner’s and Marilyn Monroe’s legacies became inextricably linked when Monroe appeared in Hefner’s inaugural 1953 issue of Playboy. In that moment, they gained worldwide fame becoming two important figures of twentieth-century America and Playboy establishing itself as an iconic global brand.

The most expensive lot of the three day sale was Monroe’s pink Pucci long-sleeved dress of silk jersey which sold for $325,000, the top selling lot of the event that set a new world record of most expensive Pucci dress sold at auction. Monroe’s The Seven Year Itch costume– a Mae West-inspired black and cellophane effect evening gown designed by legendary costume designer William Travilla worn by Monroe in the classic 1955 film’s dream sequence scene, which was later cut from the film–sold for $127,000.

A letter from Jean Smith, one of the children to Rose and Joseph Kennedy and sister to John F. Kennedy, Robert F. Kennedy, Ted Kennedy, Eunice Kennedy Shriver and four other siblings that reads: “Dear Marilyn – Mother asked me to write and thank you for your sweet note to Daddy – He really enjoyed it and you were very cute to send it. / Understand that you and Bobby are the new item! We all think you should come with him when he comes back east! Again thanks for the note. / Love, Jean Smith” sold for $28,575, seven times its estimate of $4,000.