A tiara passed down for 150 years through the Royal Family of Italy will highlight Sotheby’s sale of Magnificent Jewels and Noble Jewels in Geneva on May 11. The natural pearls and diamonds tiara from the House of Savoy is estimated at $1-$1.5 million. A new instagram filter available from today on the @Sothebys handle and @SothebysJewels enables followers to virtually try on the tiara and take a photograph of themselves wearing it against a 360 degree background of an Italian palace in Turin. Sotheby’s report an increasing interest in and demand for tiaras. No less than 96% of tiaras offered by them last year found a buyer, with 83% breaking the top estimate. UPDATE: THIS SOLD FOR CHF 1,472,000
