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  • NEW AND IMAGINATIVE WAYS TO SELL AT AUCTION

    The onward march of the virtual world in this new era of online auctions, pent up demand and postponed sales cannot be overstated.  Some of the rapid adjustments made in this time of pandemic are temporary, others will prove to be far more permanent.Just a few short months ago at the beginning of the year the idea of conducting a sale with no option to view physically would have been beyond the imaginings of many. Now they are not only commonplace, but working. At a time when traditional viewing is out of the question auctioneers are finding new and imaginative ways to sell.Take Christie’s, currently running a sale called The Collector online until June 1. This 264 lot auction with estimates from £200 to £35,000 is focused on bringing craft and design us in lockdown. To promote the auction of English and European furniture, silver, ceramics, gold boxes and works of art from the 17th to the 19th century, they have created a series of virtual viewing viewing rooms filled with the lots on offer. These virtual vignettes are designed to inspire the inner interior decorator unleashed by all this enforced time at home.  Head of sale Paul Gallois commented:  “During this unprecedented period in our lives, whilst a great many are spending more time than ever at home, interiors have become a major focus of comfort, familiarity and aesthetic expression.”

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