A fantastic group of 20th century posters advertising Swiss resorts like St. Moritz, Davos, Zermat, Gstaad and Verbier comes up at the 17th annual Ski Sale at Christie’s, South Kensington on January 22. This year the sale features an impressive group of skiposters from Switzerland as well as popular and rare posters from France, Italy, Austria, Germany, Norway and Australia, with a section dedicated to US and Canadian resorts. They will be offered alongside 25 lots of vintage Louis Vuitton travel luggage. Estimates range from £800 to £80,000. The 2014/15 winter sees Switzerland celebrate 150 years of winter tourism: St. Moritz and Davos welcomed their first guests in 1864 and 1865 respectively. This year marks the 150th anniversary of the first Matterhorn ascent, which the village of Zermatt will celebrate with events and festivities. Here is a small selection from the sale.
CARL MOOS (1878-1959)
ST. MORITZ (£18,000-22,000). Courtesy, Christie’s Images Ltd., 2014 UPDATE: THIS SOLD FOR £30,000
A PAIR OF MONOGRAM CANVAS DESK TRUNKS
LOUIS VUITTON, FIRST HALF OF THE 20TH CENTURY (£50,000-80,000) Courtesy, Christie’s Images Ltd., 2014 UPDATE: THIS WAS UNSOLD
Martin Peikert (1901-1975) VERBIER c1950 (£2,000-3,000). Courtesy CHRISTIE’S IMAGES LTD. 2014 UPDATE: THIS SOLD FOR £21,250
Alex Walter Diggelmann (1902-1987) GSTAAD c1833 (£3,000-5,000). Courtesy Christie’s Images Ltd., 2014. UPDATE: THIS SOLD FOR £16,250