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The epitome of Pop – Andy Warhol’s Coca-Cola (3) – will highlight Christie’s Post War and Contemporary Art evening sale in New York on November 12.  One of the most famous Pop Art masterworks Coca-Cola (3) is a unique hand painted picture – not a silkscreen.  Painted in 1962 the work has featured in every major Warhol exhibition and is estimated at $40-60 million.

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”  Andy Warhol .

“At a time when international top collectors are looking for blue-chip masterpieces, nothing is more iconic than the remarkable hand-painted Coca-Cola by the master of Pop Art, Andy Warhol. Coca Cola (3) is one of the artist’s earliest works which defines the Pop generation. This museum quality work has been in one of the most important Warhol collections for almost two decades”, declared Brett Gorvy, Christie’s International Head of Post-War & Contemporary Art.

UPDATE:  THIS SOLD FOR $57,285,000.

This entry was posted on Wednesday, October 2nd, 2013 at 5:51 pm and is filed under ART, AUCTIONS. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.