RENÉ MAGRITTE (1898–1967) PRIMAVÉRE -courtesy Christie’s Images Ltd., 2013.
Abram Games (1914–1996) GUINNESS 5 MILLION DAILY
silkscreen, 1960. Courtesy Christie’s Images Ltd., 2013.
More than 100 vintage posters exploring graphic design from 1894 to 1988 will feature at Christie’s, South Kensington, London on October 2. Graphic Masterworks; A Century of Design is a collection put together over 40 years by Martijn Le Coultre. It includes artists at the forefront of avant-garde art and design known for their revolutionary use of typography, layout and colour and their impact on the De Stijl, Bauhaus, Constructivism and Expressionism movements. With estimates ranging from £1,000 to £200,000, the sale offers a unique opportunity to acquire rare and groundbreaking graphics.
Art Deco posters included in the sale such as René Magritte?s Primevère poster (£12,000 – 16,000), shows the development of advertising in more lavish design. This one dates to 1926. Following the Second World War, dramatic changes in technology, consumer desires and an increasingly competitive market greatly influenced the advertising industry. Posters had to convey a multitude of messages and designers were required to think conceptually, as well as aesthetically. Abram Games’ Guinness 5 Million Daily (£1,000 – 1,500) conveys his philosophy on design: “maximum meaning by minimum means”. (Click on either image to enlarge).
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